It's impossible not to love the concept of doubleTwist, the all-devices-welcome quasi-iTunes music manager, but up to this point the software has been pretty barebones. Now, things are gettin' ser-i-ous: doubleTwist has a built-in music store, courtesy of Amazon.
To put this into context, doubleTwist debuted not just as an alternative music manager for people with or without Apple players, but as a giant, coded jab at iTunes, Apple, and the way they do business. After launch, DVD Jon, who created doubleTwist, spent a few months waging a small-scale PR war, hanging Apple-baiting banners in San Francisco and parodying their famous "1984" ad. With Amazon MP3 store integration, that ad's promise—to "bring you choice"—has come true, and it's worth a thousand PR stunts