Steve Jobs Gets a Dose of His Own Medicine

Back in 1984, IBM was Big Brother—dominating one boring world of beige and mainframes—and Steve Jobs was the rebel. In 2009, Apple and Jobs are the Big Brother of media in a world of white earbuds.


At least, that's what DoubleTwist—a company that makes software to use iTunes with any media device—thinks. That's why they turned the famous "1984" SuperBowl commercial against Apple and Steve Jobs himself.

The original Apple "1984" ad was commissioned by Steve Jobs to agency Chiat/Day. The ad was written by Steve Hayden and art directed by Brent Thomas, with creative direction by Jobs' pal Lee Clow. The Apple board didn't want to air "1984", but at the end Jobs got it in the SuperBowl, becoming the most famous and cost-effective commercial in the history of TV advertisement. It featured a nameless heroine sporting a t-shirt with the Macintosh Picasso icon, being chased by policemen who are unable to stop her as she throws a hammer against a screen that has a large number of people idiotized.

Of course, in the original ad, the man in the screen is a representation of IBM, and the Mac manages to break the Big Brother brain washing. In the DoubleTwist ad, however, the man in the screen is Steve Jobs. And, supposedly, this October 6 they will get all of the hypnotized fanboys out of the Kool-Aid loop. Good luck with that, people. [TechCrunch]


"DoubleTwist...makes software to use iTunes with any media device"

So by "choice" they mean you can use iTunes? Why they hatin' on the Apple then?