Five. Hundred. Million. Dollars. This. According to NY Times. The bad thing is, I've seen the Avatar trailer in 3D. Big blue crap in three dimensions is just big blue crap that feels like it's right in front of you.

In order to be profitable, it needs to generate ticket sales of over $250 million—only Star Trek level. It's not a huge deal, you know. It's just the fate of 3D movies hanging in the balance. [NYT via io9]