The ribbon was cut on Nokia's New York and Chicago flagship stores in 2006, but just three years later the shelves are coming down and staff are having to make alternative employment arrangements from early 2010 when doors will close.
Joining the flagship London store on Regent Street which announced its closure two days ago, Nokia was hit with criticisms by analysts, including this stinging remark from John Strand, chief executive of Strand Consult:
"Flagship stores are important in fashion industry: Apple is fashion. Nokia is consumer electronics"
Double ouch. [Reuters]