Augmented Reality Used By Red Cross To Target Japanese Nerdlingers

Man alive, even Japan's Red Cross Society is technologically-savvy. Commuters rushing through Akihabara station recently were treated to an augmented reality campaign urging them to donate blood. Anime girls in short skirts = instant win for the blood bank.

NEC TVs were set up in the Tokyo station and as someone walked past, their image was captured on the screen and superimposed with a blue wig or even a nurse's dress if they were lucky. What the hell blue hair has to do with donating blood is beyond me, but it's an innovative way to turn heads. Perhaps they should trial it in the Western world, where we're not already desensitized to the image of scantily-clad cartoon characters. [CrunchGear]