Recently construction began on the second LEGOLAND Discovery Center in the United States. But before any real work could be done, a "Turning of the LEGO Bricks" ceremony had to occur. Yes, it's as silly as this picture suggests.
Basically thousands of those lovely LEGO bricks were poured onto the ground as the local mayor, a senator, and other officials dug into the pile with shovels.
Silly, but that's what it took to officially mark the beginning of the construction of a fantastic new "35,000-square-foot playland [which] will offer rides, a 4D cinema, party rooms, interactive features and even a MINILAND that will feature landmark North Texas buildings—including a Cowboys Stadium made out of LEGOs." [Dellas News]