Listening to what customers want is crucial for any company to survive, but in 2008 Lego took that idea farther than most by enlisting its dedicated fanbase to actually help it design new sets. The approach has led to some of the company’s most memorable creations to date, including a towering new Voltron set that…
Instead of relying on just his imagination to make Lego toys fly, Adam Woodworth supersizes his favorite sets and upgrades them with motors and electronics so they can take to the skies all by themselves. But with a blocky rotor that’s clearly not designed for flight, can you figure out how this Lego helicopter…
When I was a kid I always wanted to electrify my Lego creations. I wanted my Lego planes to fly, and I wanted my Lego cars to drive. The latter is finally possible thanks to Lego’s new Power Up platform, a set of features that lets you add motors to Lego creations and control them with a smartphone app. One of the…
Here at io9, we love any excuse to foster our inner children. For Gizmodo video producer Tom Caswell, that opportunity came with Lego’s new Classic Voltron Set. It’s 2,300 pieces of 1980s Lego perfection that we put together over the course of eight glorious hours. Of course, we know not everyone has the time for…
In the escalating arms race that is entertaining airline safety videos, Turkish Airlines has just dropped the equivalent of the atomic bomb on its competitors. Its new in-flight video features characters from The Lego Movie inside a fantastically detailed Lego airplane. It’s...awesome.
Lego might be the most popular toy on Earth, but it’s about to get some stiff (jiggly?) competition from Kraft-Heinz, which just tweaked the recipe of its Jell-O gelatin mix, making it thicker and sturdier. It’s only available in new Jell-O Play kits that also include plastic molds for making squishy bricks that can…
If you thought Lego was out of surprises after all the sets it revealed leading up to San Diego Comic-Con this past weekend, today the plastic brick-maker revealed it had one last giant Hogwarts-shaped ace up its sleeve with a new 6,020-piece Harry Potter castle set that includes 27 microscale figures.
The newest trailer for Lego DC Super-Villains has arrived, which will star a custom-created supervillain of the player’s choice alongside DC’s deep catalog of bodacious bad guys.
The big show is on! Comic-Con officially began last night in San Diego and the crew of io9 is there to experience it first-hand and bring you all the fun. Our own Beth Elderkin and Germain Lussier took a stroll around the show floor on Preview Night to give you a sneak peak at what to expect.
No one watches James Bond movies for Bond, or the over-the-top diabolical plans of the film’s villains. We’re there for the gadgets, which Lego’s designers have carefully recreated in this feature-packed replica of the 1964 Aston Martin DB5 that Sean Connery drove during his time as 007. I’ll never have an ejector…
As one of the few superheroes without any powers, Tony Stark instead brings some impressive toys to battle—including the towering Hulkbuster armor—that must make other heroes jealous. But as io9 can exclusively reveal today, in Lego’s new set, Spider-Man and Venom have no reason to envy Stark, as the two will soon go…
Welcome back to Toy Aisle, io9's weekly round up of the toys that we’ll be buying immediately after we’re done staring at everything at San Diego Comic-Con next week. While there’s all that ahead of us, right now we’ve got Lego Movie 2 sets, a very stylish Half Life hero, and, as always, adorable porgs. Check it out!
If you’ve heard a rumbling sound recently, it’s probably the tumultuous herald announcing that, oh god, San Diego Comic-Con is next week. That doesn’t just mean new trailers, crazy cosplay, and wild panels, though; it means there will be so many cool and expensive toys you can try and get. Here’s a few (dozen) of our…
Welcome back to Toy Aisle, io9's regular roundup of all things toys. This week, San Diego Comic-Con marches ever closer with even more exclusives, Batman Ninja strikes at your shelf, and Nerf is getting into laser tag. Check it out!
Welcome back to Toy Aisle, io9's regular round up of the coolest toys we’ve seen on this here internet lately. This week: Comic-Con exclusive mania continues, Fantastic Beasts finds itself an extremely clever Lego set, and the best incarnation of the Justice League assembles on your toy shelf. Check it out!
We’ve been quivering with anticipation ever since Lego officially confirmed it would be adding Voltron—the universe’s premiere lion-based defender—to its range of fan-petitioned Lego Ideas products. But now, we finally have our first look at the final set and it’s even better than we had imagined.
It’s time to hone your squeezing and feeling skills because Lego’s next blind-bagged minifigures collection arrives August 1 with 22 new characters from the Wizarding World of Harry Potter. If only “Aparecium,” the revealing charm, worked on tiny foil bags, too.
Welcome back to Toy Aisle, io9's regular roundup of the newest, coolest toys we want to add to our collections. This week’s entries might be a bit hard to acquire though—because truly, San Diego Comic-Con exclusive season is upon us. We’ve got creepy Yodas! Aquamen! Spaceship cockpits! Oh, and a Swedish chef. Take a…
Welcome back to Toy Aisle, io9's regular round-up of all the shiny things we’ve wanted to spend our savings on recently. This week, we’ve got some very cool Voltron, Star Wars, and Batman Beyond toys heading to San Diego Comic-Con, a lovely little Pokémon pal, and a most impressive Sith Lord. Check it out!
You might remember Brent Waller as the original creator of the Ecto-1 Ghostbusters set that Lego put into production a few years ago. Sadly, there’s little chance the toymaker will do the same for Waller’s latest creation: a six-foot-tall recreation of the Wayne Manor and the Batcave, that he estimates was assembled…
