You already had some music choices with TiVo Premiere—Rhapsody and Music Choice have been available for some time—but now Pandora's joined the party. Sad news, though, for those of you clinging to your prior-generation TiVos: this app's for Premiere-only.

TiVo Launches Pandora Application Offering Personalized Internet Radio on TiVo Premiere Boxes

TiVo Further Expands Music Offerings for All-in-One Entertainment Needs

ALVISO, CA — (Marketwire) — 09/20/2010 — TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services, including digital video recorders (DVRs), today announced the availability of personalized internet radio service Pandora on all broadband-connected TiVo Premiere boxes. The launch of the Pandora application is yet another example of TiVo delivering on the promise to bring the best of cable, movies, web and music, all in one box.

"Just as TiVo revolutionized your television and personalized your viewing content, the Pandora application brings additional music customization to the all-in-one TiVo box," said Jim Denney, VP and GM of Product Marketing for TiVo. "With Pandora now available on TiVo Premiere, we offer customers even more options when it comes to music including personalized on-demand radio, audio podcasts, music videos, music from your PC, and more through the TV and with just one remote."

Pandora gives people music they love through personalized radio stations, created instantly from a single song, artist, composer or genre 'seed.' Simple thumbs-up and thumbs-down feedback quickly refine stations to each listener's taste. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization — using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings.

On TiVo, consumers can create a new free Pandora account, or sign-in with existing Pandora accounts to seamlessly and immediately enjoy their current stations on the television set. Users can also access Pandora stations created on TiVo on any other platform where they listen to Pandora, including PCs and smartphones and other connected devices.

"Pandora and TiVo share the goal of serving up relevant and engaging content for our listeners and viewers," said Senior Vice President, Business Development Jessica Steel. "We're excited to add TiVo to the many platforms through which users can access and enjoy Pandora."

Pandora joins TiVo's current musical lineup of Rhapsody, Live365, Music Choice and songs connected from a PC or Mac music library*.

To learn more about Pandora on TiVo visit www.tivo.com/pandora.

* To stream songs connected from a PC or Mac, you will need TiVo Desktop software for PC or TiVo Desktop software for Mac. TiVo Desktop software is not required to use Pandora, Rhapsody, Live365 or Music Choice.