Smearing Goop All over Your Screen Seems like a Bad Idea

Screen protectors are fine for those who want to keep their displays in tip-top shape, but using this chapstick-style applicator seems... ill-advised. The people behind "Nu-Screen" promise a "shiny appearance," a "richer" display, and "natural ingredients!" But what is it?

We have no idea. All we know is that it looks like something you'd rub on a blister or use in a kindergarten arts and crafts project—and not something we want on our phone screens.

Wait.

It does come with a free polishing cloth. Hmm. [Nu-Screen via MobileCrunch]