The magic happens at exactly 25 minutes in. As Tina Fey describes how much insight a phone has into your life, Eric Schmidt, in his creepiest, creepy-friendly voice tells her, "And we want you to use a more powerful phone."

This is Eric's pitch:

And we want you to use a more powerful phone. And we have a lot of applications that can help you where you wanna go, what you can do. This is what we do.

As your daughter gets older, you can keep track of your daughter with your phone. Trust me, you're gonna want our phones.

And yes, the whole thing is totally awkward. [MediaMemo NY Mag]