This Athens Bike Shops Looks Unfinished On Purpose

With its exposed particle board, bare floors and an almost treehouse-like interior this Athens-based bike shop appears half-done, but that's by design. "Nature" is one of the main themes, as it is "nature" where you'll be doing your riding.

This Athens Bike Shops Looks Unfinished On Purpose

While such a shop is the antithesis of the slick, almost sterile one I found a few weeks ago, this earthy unfinished one still has its charms.

This Athens Bike Shops Looks Unfinished On Purpose

Yes, that's astroturf throughout.

This Athens Bike Shops Looks Unfinished On Purpose

The design elements are meant to make shoppers think of the country, the city, athletes and amateurs, all at once.

This Athens Bike Shops Looks Unfinished On Purpose

So...urban earthy? Is that a thing? Did React Architects succeed? [Dezeen]