What happens when a social experiment gets socially experimented on?
Jonathan Stark (no relation to Ironman) started a social experiment (which is not a PR stunt) wherein he put his Starbucks Coffee card up for grabs. He started it off with $100, and anyone can use it, and anyone can add money to it. The idea was "an experiment in social sharing of physical goods using digital currency," and the whole pay it forward concept. It was working rather well. Then some dude named Sam Odio decided to derail it. Kind of.