Instagram has talked about how a move into video might be the future of the platform, which seems like a terrible idea. Know what doesn't seem like a terrible idea? Animated GIFs, especially cinemagraphs. And with the arrival of Cinemagram to the iOS App Store,you can make them right now.
Cinemagram uses your iPhone camera to capture a short video clip, and then convert it into an cinemagraph, which is a highly-stylized animated GIF where only one part of the image moves. You record a clip and cut it down to a length Cinemagram deems acceptable (generally a couple of seconds). Then you mask the area you want to move. If you want, slap on a filter to give it that look of misplaced nostalgia. Then the app will then render the GIF and drop it into a stream with all the other cinemagraphs people are making (there doesn't appear to be a way to make a cinemagraph private, FWIW).
Cinemagram is rough around the edges, and it's just as easy to make a really bad cinemagraph as it is to make a really good one. Even so, it's awesome, and loaded with potential.
Cinemagraphs (and animated GIFs in general) are great, but making them takes time and a drop of skill. Being able to take advantage of the power and portability of the iPhone to allow people to create them on the fly is a godsend. (click the photo and see)
I don't want to look at a bunch of shoddy, 30-second video clips, but I do want to look at 2 second cinemagraphs. Instagram should be taking notes (or making offers). [TechCrunch]
Download this app for:
Cinemagraphs made easy
Half-baked social component. No privacy settings