Choosing a domain name can often lead to drastic compromises in name recognition. Only the lucky few who acted quickly, or who have truly unique names, can claim lordship over theirname.com. I pity the John Smiths of the world. Nobody feels the hurt more than Jack Donaghy when, on last night's 30 Rock, he tries to register a domain for his campaign for mayor.

It's an old joke—SNL was already making it back in the late 90s—but something about a world in which a million Jack Donaghy porn sites litter the internet makes it fresh. And more than a little disturbing. [30 Rock, Saturday Night Live]