It seems that everything Wes Anderson touches turns out sweet adorableness (or saccharine crap, depending on your tolerance). That is certainly true for this Sony Xperia ad, directed by master of twee himself. His new creation follows the release of some Hyundai commercials earlier this month.

So, what's the best way to advertise a boring ol' cellphone? Easy. Make an ad that has nothing to do with the product. It's an age old method. But, that's cool with me! I'm happy to lose myself in one of Wes Anderson's quirky and charming worlds for 30 seconds. [YouTube via The Verge]