The ad for the NBC Olympics Live Extra service is so awesome it turns me on. 3500 live hours of sports online or on my tablet or smartphone? Incredible! But like a clever temptress, NBC neglects to mention one thing: Unlike primetime NBC, NBC Olympics Live Extra isn't free.
Remember how excited we got right after the Super Bowl when we learned that NBC was teaming up with YouTube to bring you all of the Olympics live for free online? Some events had been streamed in past Olympics, but this would be incredible. Or, it turns out, too good to be true. NBC Olympics Live Extra requires a cable or satellite contract, which the company didn't publicize until just a few weeks ago: