Will Hulu Soon Require a Cable Contract?

Illustration for article titled Will Hulu Soon Require a Cable Contract?

The sun might be about to set on one of the best web-based video-on-demand services. According to the New York Post, Hulu will soon require that you prove you have a pay-tv subscription to watch shows on the streaming service. Is the golden age of cable cutting coming to an end?

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According to the report, the new "authentication" model is being driven by Hulu's entertainment company owners—Disney, News Corp., and Comcast—who've all seen their profits take a hit as fewer people are subscribing to cable in favor of cheap or free online streaming services. The new system would require you to enter an account number to watch shows. It's unclear whether all of Hulu's content would be covered by the new model or whether it will only be certain popular content.

We reached out to Hulu for comment but didn't immediately hear back. We'll update when we do. [New York Post]

DISCUSSION

As if we couldn't see this one coming?

After I 'cut the cord' and ditched cable service, I USED to watch tons of Adult Swim programs right up until they partnered w/Comcast and severely limited the amount of programming available to watch online unless you had a valid comcast account. They call this 'Gold' programming, and it's total bullshit.

Thankfully, there still exists this format called 'torrents' so I just downloaded every episode of every season of every Adult Swim show I like to watch when screwing around the house.

Not only do I not pay Comcast a single penny for this, Adult Swim has totally lost out on any ad revenues or other scheme they may have to monetize their content.

Now, off to download and watch the first episode of the new season of Metalocalypse.