If you've ever wondered how McDonalds manages to make its burgers look so much more appetizing in the pictures than they do in real life, wonder no more. This video takes a peek behind the scenes at a McDonald's photo shoot to explain some of the tricks that are used to make you crave a Quarter Pounder. Amazingly, the ingredients in the two are exactly the same—though they do look very, very different by the end of the process. [YouTube via PetaPixel]