If you've ever wondered how McDonalds manages to make its burgers look so much more appetizing in the pictures than they do in real life, wonder no more. This video takes a peek behind the scenes at a McDonald's photo shoot to explain some of the tricks that are used to make you crave a Quarter Pounder. Amazingly, the ingredients in the two are exactly the same—though they do look very, very different by the end of the process. [YouTube via PetaPixel]
So basically you make a video telling us how you trick people into buying something by making it look a lot better in a commercial than the product they're actually getting.
And you are head of marketing? Really?
Everybody already knows they do this ofcourse, but this is the first time I've seen a company put focus on the fact that they do it and the process itself.
I can't imagine Apple making a video on the tricks they use to make the iPhone advertisement pictures (the ones that were supposedly snapped with an iPhone and untouched) look as amazing as they do.