My iPhone isn't so much my phone as it is my SMS and Email Device—which is to say, I talk on the phone not nearly often enough to warrant calling it that. But, hey, the name seems to have stuck.
Probably the next most popular iPhone use, generally, is to snap food pics and post them to Instagram.
Web video artist Adam Sacks produced this silly, iPhone 5 parody commercial, in which Apple has chosen to eliminate all features except for the camera and boost that up, leaving you with what is a pretty solid DSLR camera that just so happens to be called an iPhone. Heh. Perfect for capturing all your lovely culinary successes...and really not much else. [GrubStreet]