Just in time for the holidays, Best Buy has slashed the price of the Apple Watch. The store is cutting $100 from the price of every model of the wearable, which means you can buy a 38 millimeter Apple Watch Sport for just $250.
The retailer cut the price of the Apple Watch for Black Friday, but not by this much on the cheaper models—the $100 discount was at that time limited to the most expensive models. It now seems to be the best deal on the watch you can get at the moment.
The price cuts may have something to do with the fact that the watch has struggled to achieve widespread adoption. While they may also make a purchase of the watch more tempting, it’s worth noting that rumors swirled yesterday about a second iteration of the smart watch—featuring a camera and tether-free WiFi capabilities—that may appear as soon as March.