Just in time for the holidays, Best Buy has slashed the price of the Apple Watch. The store is cutting $100 from the price of every model of the wearable, which means you can buy a 38 millimeter Apple Watch Sport for just $250.

The retailer cut the price of the Apple Watch for Black Friday, but not by this much on the cheaper models—the $100 discount was at that time limited to the most expensive models. It now seems to be the best deal on the watch you can get at the moment.

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The price cuts may have something to do with the fact that the watch has struggled to achieve widespread adoption. While they may also make a purchase of the watch more tempting, it’s worth noting that rumors swirled yesterday about a second iteration of the smart watch—featuring a camera and tether-free WiFi capabilities—that may appear as soon as March.

[Best Buy via 9to5mac]