What do you get when you apply the kindly, whimsical emoji you know and love to actual human faces? Nightmare fuel for days. But also very clever ad campaign that aims to stop sexual predators from occupying your child's open tabs.

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The offputing images come from ad agency Rosapark for a group called Innocence en Danger, an international non-profit devoted to fighting the sexual abuse of children. It's a gross-out play on the famous New Yorker cartoon; on the internet, nobody knows you're a perv. And what's hiding behind that winky face might just be creeper.

A few more, to ruin your breakfast and enlighten your offspring:

Thank god they didn't make it as far as:

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