Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to…
Bras are pretty much some of the oldest pieces of tech around—the undergarment can even trace its roots all the way back to the freelovin' days of ancient Greece. So as something most women wear nearly every day, it's amazing how many studies have come out claiming that ladies everywhere our wearing their bras all…
If you've been looking for a DIY project that combines your love of Star Wars with your ignorance of fashion trends, why not turn some papier-mâché and a hacked R2-D2 toy into a light-up brassiere complete with artoo sound effects? The hardest part of the build, as demonstrated by the mannequin in this video, is…
Sex sells. Blah, blah, blah. Wonderbra's lingerie x-ray vision app masquerading as an ad campaign is pretty incredible.
Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco, are the brains behind the newly launched online lingerie-retailer True & Co.
A new student-run startup has come up with a "sexy, yet functional pocketed bra." Finally.
Hey ladies! Nothing worse for a gal than waking up with a bad case of "wrinkled cleavage," amiright? Even if I'm not, négligée-creating La Decollete thinks I am, so they created the Sleeping Beauty Bra. It's, ahem, certainly interesting?
Click to viewI'm not really sure if being welcomed into the country by a bra which speaks three languages will encourage anyone to visit Japan, but I certainly do appreciate lingerie maker Triumph's valiant effort to promote tourism in Tokyo.
Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works:
I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs.
Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me?
Yes, that's Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O'Reilly's next wet dream. It's actually this:
Triumph international, the same guys who came up with the eminently practical Chopstick Bra, have channeled their proudly insincere energies into fake-solving Japan's declining marriage rate. Behold... The Marriage Hunting Bra.
Touching a boob is generally a satisfying experience. But what if you could take that thrill to the next level? And no, we're not talking two hands. We're talking soundtrack.
Hey ladies, are you sick of air drying your bras and having it take forever? Me too! That's why I totally love this BraDryer concept, which is specially designed for drying off your support garments.
Even with a perfect figure, it can be difficult to draw attention in the era of outpatient cosmetic surgery. Luckily the Nipple Pheromone is here to help.
Much like the search for El Dorado, the quest for perfect breasts has driven man around the globe. Today, it brings us to Japan. Again.
We've all been there (who've touched a woman's torso). The passion. The heat. The clasp. The smug, "maybe you should practice this when I'm not home." The smugger, "maybe I do!" Now here's the solution.