When looking for the next great phone to ride shotgun through your life, there are a few things it needs to do well. It needs to have a great display, look neat, and not have garbage battery life. With the third-generation Moto X, Motorola is laser-focused on all three.

Motorola does this with two separate smartphones: the Moto X Play and the Moto X Style. Comparing with the new Moto G, a way to think about these new phones is “good,” “better,” and “best.”

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The Moto X Style is Motorola’s new top of the line smartphone with a 5.7-inch Quad HD display (515 ppi) and a body built from machined aluminum. It comes with Moto X’s proprietary fast-charging technology that’s allegedly quicker than what other companies like Samsung offer. A few more bits of awesomeness include 3GB of RAM, a Snapdragon 808 processor and a 21 megapixel camera—all for only $400 unlocked. Woah.

Motorola also says it’s focused in on the camera, a so-so feature of last year’s Moto X. And you’ll be able to buy it unlocked through Motorola and comes with a Universal LTE, meaning it works on any major US carrier.

Now, there’s also the Moto X Play, and it is all about the battery—an absolutely monstrous 3630 mAh battery. Couple that with an updated processor (a Snapdragon 615 - so a little depowered) and less power-hungry 5.5-inch full HD display, and we could be talking about two-day battery life, the Holy Grail number for current smartphones. Motorola is being a little vague on price, only saying that the Play will cost only half the price of current flagship smartphones. We’re not even sure if this guy is coming to the U.S. We’ll just have to wait and see this fall.

Both the Moto X Style and Play come with Motorola’s suite of apps that we’ve said many times only enhances stock Android with features like Moto Assist, Moto Display, and Moto Voice—which we have rundown on from last year’s Moto X.

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We’ll have a more in-depth hands on in a bit, but for now here’s the full spec rundown (click top left corner to enlarge):