You Can Buy the New HTC One on Google Play Right Now

Following the launch of the all-new HTC One yesterday, you can already buy one from the Google Play Store, stripped of its HTC guff.

The phone on offer via Google runs a version of stock Android very similar to Google's Nexus range, which means you don't get any of HTC's Sense software or apps. It's priced at $699, claims to start shipping in two-to-three weeks and is only available through the US store right now. [Google]