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Match Wants You to Date in the Metaverse

Photo: Aamir Qureshi
Photo: Aamir Qureshi

If the prospect of a “dating metaverse” gives you the creeps, then you’re clearly not Match Group, which earlier this month revealed its plans for an avatar-focused dating experience called “Single Town.” Match believes bachelor and bachelorette avatars mingling in this town will use real-time audio to meet in bars and other virtual spaces.

“It is metaverse experiences coming to life in a way that is transformative to how people meet and get to know each other on a dating or social discovery platform, and is much more akin to how people interact in the real world,” CEO Shar Dubey, told TechCrunch.