New research by the NPD group confirms a suspicion. Much of the world wants to see iTunes streaming their music from the cloud. And many will pay to make it happen.
https://gizmodo.com/why-arent-i-the-center-of-the-apple-universe-5552953
According to NPD’s polling of 3,862 iTunes users over the age of 13, roughly 25% of iTunes users would be interested in a free-from-anywhere library streaming option—that’s a total of 13-15 million customers in the US alone.
Many customers would be interested in an unlimited streaming pay service as well. Provided that it supported multiple devices, NPD estimates that 7 to 8 million iTunes users would be willing to pay a minimum of $10/month to subscribe.
As the NPD points out, that’s a billion dollar market in the first year—a market that’s only likely to grow as the public understand what the heck this whole cloud thing is, anyway. [NPD]
https://gizmodo.com/what-lala-means-for-the-streaming-future-of-itunes-5421547
