Social media nightmares are on a sliding scale. Misspelling a tweet might be embarrassing, while accidentally tweeting suggestive photos of yourself is truly mortifying. It's important to note that even as co-founder of a Small Girls PR, I am not exempt from such social media mishaps. It's because of my own personal experience that I've learned how to deal with and recover from such mistakes, big or small.
Inspired by the DROID RAZR MAXX HD by Motorola— whose 32 hours of battery life and brilliant HD screen make it the phone of choice for the constantly connected — I'm here to offer some good, old-fashioned advice on how to avoid mistakes and maximize your online presence.
Ever make a Twitter over-share no amount of cache clearing could absolve you of? Did you by accidently proposition your boss thanks to the magic of autocorrect? Send your biggest flubs to socialmediamistakes@Gizmodo.com, and I'll use my PR girl powers to help you find a solution.
And in the mean time, here are four precautionary measures to keep in mind. Safety first, right?
1) Assess your audience
For example, you Gizmodo guys are pretty tech savvy, so I knew I needed to tone down my typical girly snark for this post — no "yays," dating metaphors, gratuitous use of the less than 3 hearts (<3) or exclamation points (although, I must admit, I included that last sentence to get it out of my system). Essentially, don't post about your party adventures if your readership is primarily comprised of your professional network. This is totally okay, however, if your "fans" follow you for your nightlife know-how.
2) Establish your purpose for joining any social media platform
Why are you on the internet? Work? Pleasure? To keep in touch with friends? Having a clear idea of what you're using these platforms for can help you craft your dos and don'ts. If you're trying to build your internet presence as an "expert" in some field (let's say entrepreneurship), make sure your Twitter is a resource for people to find helpful tips and tricks in starting their own companies, and less about what you had for lunch.
2) Don't overshare
This is the number one cautionary rule of the internet. While some people (and by some I mean few), have been able to make careers or land book deals from inviting webcams into their private lives, most of us would fare better keeping an air of mystery on the socials. Think of it as a lesson in self-control.
3) Stop, re-read, and think before you hit that post button
Everyone's so busy that it's easy to see why we try to get through things as quickly as possible. This, coupled with our deteriorating attention spans, means we tend to pull the trigger on things before giving it some careful thought. Taking a breather no longer just applies to a meditative reset of your mind IRL, but to also keep you from regretting what you're putting out there due to a flighty post. Even tools that are supposed to help speed processes along can end up hurting you if you don't give it the human once-over (read: autocorrect).
4) Own it
Whether you like it or not, by joining several social networks, you are creating your social media "brand." It's best to go into these things with full personal accountability — whether it's being able to admit to mistakes and taking fault, or just owning the persona that you're projecting into the universe unapologetically.
For example, because of the lighthearted and fun nature in which my co-founder and I do business, we often get labeled as "ditzy." This doesn't stop us from tweeting about glitter or cotton candy, and trying to give everyone electronic high fives. It works for us, and actually makes a great impression on potential clients that appreciate our bubbly fun nature that they want to infuse in their brand.
The internet can be hard, but with the right tools, like the DROID RAZR MAXX HD by Motorola, whose 32 hours of battery life and brilliant HD screen make it easy to stay connected, you can at least be on top of your game. So, head here now to get more info on the DROID RAZR MAXX by Motorola, and then send your most perplexing/mortifiying social media-related faux pas or conundrums to to socialmediamistakes@Gizmodo.com.