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Time Warner Cable

A Time Warner Cable van is parked on the street on August 3, 2011 in Los Angeles, California.
A Time Warner Cable van is parked on the street on August 3, 2011 in Los Angeles, California. Photo: Kevork Djansezian (Getty Images)

Time Warner Cable

Comcast wasn’t the only cable and internet company of the early 21st century that ran into major customer service issues. Time Warner Cable was absolute garbage (I say this as a former customer) and caused plenty of innocent people to suffer from shitty service. Did Time Warner Cable seek to rehab its reputation through better service? Well, it changed its name.

In 2016, Charter Communications bought Time Warner Cable, dropping the name entirely and turning the company into Spectrum. And just like Comcast, most people didn’t really care what their internet service provider was called. They just wanted it to be better.

And while changing a company’s name can be expensive, as we learned from Monsanto, it’s much more expensive to actually provide a better product.

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