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3. Michael Bay don’t roll without a teleprompter

In addition to being an adept director of migraine-inducing action flicks, Michael Bay is also an experienced conpitchman. He got his start directing commercials and has personally starred in ads for companies like Verizon. For a price, he’ll gladly hawk whatever bullshit you’re looking to sell, but he draws the line at unprofessionalism. When people are unprofessional on a Michael Bay set, someone might get killed. After Samsung’s 2014 CES showcase, I can’t say for sure that Bay didn’t personally murder someone behind the scenes.

The director lasted for less than a minute on stage. In the clip, he’s asked what inspires him and that’s when the trouble starts. “As a director what I do is I try to…” Bay says before exasperatedly lets out a big sigh and spins in place. He explains that there’s some trouble with the teleprompter before making a short attempt at winging it.

Bay quickly apologizes to the audience and runs off stage. To his credit, the Armageddon director knows that bouncing might be better than deviating from corporate-approved copy.