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After Nine Years and Billions of Rides, Uber Says It's Now 'Getting Serious About Safety'

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On Thursday, Uber CEO Dara Khosrowshahi announced that the ride-sharing company will roll out a number of new safety features to protect both riders and drivers. It’s certainly a positive and much-needed move from a company that has resisted introducing these features despite having a past pocked with sexual assault and murders.

In the blog post, Khosrowshahi notes that the Uber app will soon have a panic button-like feature. Users will be able to press an emergency button within the app that will connect them with an emergency responder. Users have the ability to send their location to a 911 operator in real time. Drivers will also soon have access to this feature. (Interestingly, in a Cosmopolitan profile of former Uber exec Frances Frei from August of last year, Frei said that the company was “working on sensors that would enhance safety.” When Gizmodo pressed Uber on the features, they claimed that it was inaccurate, and Cosmopolitan eventually issued a correction.)


Aside from the real-time panic button, Khosrowshahi also said that the company is rolling out a dedicated Safety Center in the app that will include “tips built in partnership with law enforcement, driver screening processes, insurance protections and community guidelines.” Riders will also be able to choose five “Trusted Contacts,” or people that they can easily share their trip details with.


Beyond equipping riders with more safety tools, the company will also be amping up its screening process. It will conduct annual background checks in all jurisdictions as well as get notifications whenever a driver is involved in a criminal offense. “We will investigate and verify any potentially disqualifying information from public records, such as a new and pending charge for a DUI, to ensure the driver is still eligible to use Uber,” Khosrowshahi wrote. The CEO made no mention, however, of plans to run fingerprint background checks, which cities across the US have asked ride-sharing companies to do.

Khosrowshahi added that former U.S. Secretary of Homeland Security Jeh Johnson will join the company’s Safety Advisory Board as the first chairman of the board, which was formed in 2015.

It’s great to see Uber “Getting serious about safety,” as Khosrowshahi’s blog post is titled, and the aforementioned features and updates do indicate that Uber is, in fact, getting serious. One might argue, though, that a company in the business of driving people around should have been serious about safety at its inception.