Get your credit cards ready. Amazon says that it’s celebrating its 20th birthday with what it’s calling Prime Day, a massively discounted 24 hours of shopping which will feature “more deals than Black Friday.”

The “global shopping event” will only be available to Amazon Prime customers, and even then it will only happen in he US, the UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. It will take place on July 15th, kicking off at midnight ET.


There are no details about what kinds of offers will be available, but Amazon does explain that there will be “new deals starting as often as every ten minutes.” Brace yourself for an intense day of retail therapy.


Image by Nic Taylor under Creative Commons license.