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Apple Applies For Free Ad-Supported OS Patent

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Some of Apple’s patents become real products, but many more don’t. So who knows if the “visual or audible” ads in this unearthed 2008 application will see the light of day.

https://gizmodo.com/apple-multi-touch-mouse-completely-eliminates-buttons-275095

Among other disclosures, an operating system presents one or more advertisements to a user and disables one or more functions while the advertisement is being presented. At the end of the advertisement, the operating system again enables the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.

The advertisement could appear as:

– a pane on top of any other pane in a user interface of the device

– in a designated area of a background of the user interface

– in a window for an application program

– inserted in content from an application program

– through an audio output of the device; and combinations thereof.

https://gizmodo.com/the-ads-in-microsoft-office-starter-2010-5378337

Microsoft Office Starter 2010 aside, ad-supported software has pretty much gone out of fashion. However, it does show that Apple, too, has at least contemplated the idea. [USPTO via MacRumors]

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