According to a Barrons report, Apple execs including Tim Cook sold off a total of $143 million of stock in the days leading up to the iPhone 6 announcement. The dump netted $35 million apiece for Cook, VP Marketing Phil Schiller, VP Operations Jeffrey Williams, and General Counsel Bruce Sewell, while Apple's poor CFO, Luca Maestri, onlnly wound up with $1.6 million. [Barrons via CultofMac]

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p/k/a your mom

If tl;dr, then: Apple executives made money, and did so legally.