Ok, so maybe there was no Super Bowl ad announcing a new iPod, but Apple Inc and The Beatles' Apple Corp do have some news to share this morning. Both companies have finally put an end to their bickering over the Apple trademark. Under the agreement, Jobs' Apple "will own all of the trademarks related to "Apple" and will license certain of those trademarks back to Apple Corp for their continued use." The question now is—how soon before the Fab Four make their way to iTunes?
So Apple Corp. basically gave away all of their licenses?
How do you know that? They very may well have sold them at a very nice price. In addition, I'm sure there will be a lot of collaborative work (iTunes exclusive Beatles Catalogue, Beatles iPhone, etc...)
Most likely both sides realized that they were wasting money from their constant litigation, and that they should find an agreement that suited both parties. This is obviously a situation where each party could help the other tremendously, and both make a mint doing it.