Apple iPad eBook App is called 'iBooks'

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Amazon Kindle, meet your Voldemort. iPad has an ebook store and it's called "iBooks". Picture of the store interface after the jump. Publishers include Penguin, HarperCollins, Simon & Schuster, Macmillan, and Hachette—the big boys. [Apple iPad]

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Doesn't look like books will be cheap, but there should be a healthy price war soon. The example book was $15.

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On the plus side, Apple is using ePub, which means books from other stores could work.