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Harvesting Your Music, Movie, and Stocks Data—and a Whole Lot More

Photo: Vasin Lee
Photo: Vasin Lee (Shutterstock)

Apple wants to lock you into its ecosystem—not just your phone and computer, but the apps you use, too. One reason is all of that delicious data.

Take the Apple Music app. Unfortunately, music streaming has become yet another opportunity for companies to spy on you, and Apple is no exception. These practices aren’t a secret, but you have to go a little out of your way to learn about them. Head to the App Store and look up the Apple Music app. You’ll find that the company admits it uses a whole lot of information about your music listening habits for advertising.

The same goes for the Books app, the Stocks app, Apple TV and more. Is Apple selling this data? No. But a lot of users probably see Apple saying things like “Privacy. That’s iPhone,” and assume they don’t have to worry about their data being used against them in an ad.