Apple Just Bought (Another) Personal Assistant Maker

Illustration for article titled Apple Just Bought (Another) Personal Assistant Maker

Looks like Siri might be getting an upgrade after Apple bought Cue, an app that makes personalized agendas based on scanning emails. TechCrunch's sources say that the purchase price was somewhere between $40 and $60 million, and that Apple plans to keep the company running. In other words, watch out Google Now. [TechCrunch]

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DISCUSSION

Why does Apple need to keep acquiring smaller companies? Can't they just R&D their own stuff?