Apple Ships Mini DisplayPort Adapter In Huge MacBook-Sized Box

Illustration for article titled Apple Ships Mini DisplayPort Adapter In Huge MacBook-Sized Box

Speaking of Mini DisplayPort, here's another entry from Apple in the shipping hall of shame. They're shipping the five-inch Mini-DiplayPort-to-DVI adapter in a box that's bigger than the MacBook's. Check out the waste.

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Illustration for article titled Apple Ships Mini DisplayPort Adapter In Huge MacBook-Sized Box
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As Kevin notes, it might seem nitpicky, but when you compare this to how much Apple boasts on the MacBook's green packaging, it is kind of jarring:

"The new MacBook packaging is up to 41 percent smaller than the previous generation. And smaller boxes are much better for the planet. Because smaller boxes mean we can fit more boxes on each shipping pallet - up to 25 percent more. Which means more products will fit on each boat and plane. Which means fewer boats and planes are used, resulting in fewer CO2 emissions. It's just one seemingly minor change. But it has a major positive impact on our environment."

Surely they've got a smaller box lying around somewhere. If not, we hope they transition all of their shipping boxes to a greener variation—not just to align them with Apple's own standards and goals, but to set an example for the rest of the industry. [jkOnTheRun]

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DISCUSSION

photophile
photophile

Shipping departments use what they have. Ran out of little boxes? Grab a big one. If you don't, the customer waits. Besides, you need something at least as big as the shipping label.

Don't rag on Apple, save it for Canon. the camera store I work at just received Avril Lavigne endorsed cameras. The cameras come with a small leather case, and their packaged in a huge box with Avril's picture plastered on it.

Not only did we get 88 of these things, but each of our stores got a cardboard display with 12 EMPTY boxes on it.

How many thousands of units of this crap do you think got produced and shipped? I would bet that it would trump anything that Apple does...