Apple Won an Exclusive Taylor Swift Concert Streaming Deal

Illustration for article titled Apple Won an Exclusive Taylor Swift Concert Streaming Deal

Yesterday, Apple announced that its Music service will have the exclusive rights to stream a concert film from Taylor Swift’s current world tour.


When her 1989 world tour concert video goes public on December 20th, there will be only one place to watch it. And that place will be Apple Music. According to Re/code, you can also expect an onslaught of Taylor Swift-related promotion from Apple: it also bagged the rights to use her name and likeness for a series of promotions. So expect to see her face on iTunes gift cards, interviews with her on Beats 1 Radio, and, uh, we dunno, cardboard cut-outs in Apple stores?

Having exclusive content from, and use of the likeness of, one of the world’s biggest music stars is clearly a big win for Apple. Indeed, this is the first holiday season for the new Music service, so the tech giant is likely relived it has a big name to help with its marketing. As for Swift, there’s no official word on how much the deal is worth, but Re/code notes that “sources say she’s getting paid for it.”

Fair compensation is, after all, something Swift appreciates. During her scuffle with Spotify, she noted that “everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music.”

A second spat with Apple over the same issue even saw the company change its payment policy. That was enough for her 1989 album to make an appearance on Apple Music.

[New York Times]

Image by AP



Gene Jacket

Can someone, please, explain the Taylor Swift phenomenon to me?

I genuinely don’t understand it. What is it about pretty little white girls singing admittedly catchy, but entirely run-of-the-mill pop songs that have been produced and over-produced to the Nth degree that make people flip the fuck out? So many of the same ilk have come and gone, but for whatever reason her popularity just keeps growing, as far as I can tell, for no real discernable reason.

I don’t get it and, in all likelihood, never will. What is it about her, specifically, that’s such a big damn deal?