AT&T's announced an SDK for the BREW platform, which is available today over at sdk.developer.att.com under the blazing headline 'Apps for All.'
As they say:
"Apps for ALL is AT&T's plan to get the development community's help to create cool, innovative applications for the two-thirds of devices on our network that are not smart phones and are underserved by apps."
Think of all those poor, app-less phones out there languishing on AT&T, needing your help.
Working with Qualcomm's BREW platform, the SDK supports cross-platform APIs, with the process listed on the Apps For All site sounding pretty straight-forward. They're even offering a pre-approval process for anyone unsure of the strength of their app, with AT&T giving you feedback on whether it's likely to be approved.
Revenue share is apparently a 70/30 split, if you're into this kind of thing. [Apps For All]