AT&T to Kill Cingular

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Not sure why we didn't see this earlier, but everyone's favorite wireless brand, Cingular, is going to go bye-bye. AT&T is currently purchasing Cingular's parent company, BellSouth, and will remove the Cingular name, replacing it with the euphonious AT&T Wireless. Gone, too, will be the dancing orange fellow we all know and love.

Branding and building the Cingular line cost BellSouth $4 billion. Oh well.

AT&T Plans to Kill Cingular Brand [AdvertisingAge]