AUO must have been listening to the people. You know, the ones that said they don't want to pay more than $99 for an ebook reader. Too bad, we have to wait another few years for its technology to hit.
The electronic paper displays used in the Amazon Kindle and Sony eReaders are made by Prime View. However, Taiwanese screen manufacturer AUO is hoping to get a slice of the reader pie by using rival and cheaper technology called SiPix. This technology coupled with its footing in flat-panel manufacturing, AUO hopes to lower the production cost of the components. They plan to produce a $150 device next year and then a $99 one in 2011.