Amazon owns Blink, and Amazon just priced the Blink Mini 2 at $12. That is not a misprint. The Blink Mini 2 HD security camera is down to $12, slashed from its $39 standard price at 68% off and an all-time low for this plug-in smart security camera with 1080p HD video, color night vision with built-in spotlight, motion detection, two-way audio, and person detection. This is a Prime Day deal behind the Prime paywall, and the 30-day trial needs no card.
HD video, color night vision, and two-way audio for less than a takeaway
The Blink Mini 2 delivers 1080p HD live view with a wider field of view than the original Mini, color night vision via the built-in spotlight that activates automatically in low light, and crisp two-way audio for speaking to whoever is in frame from the Blink app on your phone. Motion detection sends real-time alerts the moment the camera detects activity, and the person detection feature with embedded computer vision filters alerts to actual people rather than triggering on shadows, pets, or passing cars. At $12, this is the most capable home security camera Amazon has ever sold at this price point.
The Mini 2 is a plug-in camera designed for indoor use, but an optional weather-resistant power adapter sold separately makes it usable outdoors as well, which extends the use cases beyond a living room or nursery camera to front porch, garage, or garden monitoring without buying a dedicated outdoor camera. The included mounting kit handles positioning on a wall, shelf, or flat surface, and setup takes minutes through the Blink app without any technical knowledge required.
Footage storage works two ways: a free 30-day trial of Blink Subscription Plan covers cloud clip storage, with the option to continue after the trial, or local storage via a Sync Module 2 and USB drive keeps recordings off the cloud entirely at no ongoing cost. Alexa integration handles video streaming on Echo Show, instant alerts, and hands-free two-way audio through compatible Alexa devices. The Mini 2 also works as a plug-in chime for the Blink Video Doorbell, alerting you inside the home when someone presses the doorbell outside.
Amazon selling its own hardware at near-zero margin because Prime Day
The Blink Mini 2 launched at $39.99. Amazon is selling it for $12 during Prime Day, which leaves almost no room for hardware profit on a product Amazon manufactures under its own brand. The strategic logic is the same as the Ring Battery Doorbell deal running simultaneously: every Blink camera in a home deepens Alexa integration and Blink ecosystem adoption, and Amazon is willing to take near-zero margin on the hardware to achieve that. The result for buyers is an all-time low price on a current-generation HD security camera that would be a reasonable purchase at $39.
At $12, buying multiple units to cover different rooms, floors, or entry points becomes a decision that requires almost no deliberation. A three-camera setup covering a living room, a front door, and a garage runs $36, which is less than a single camera at standard retail pricing. The Prime Day window is the only circumstance under which Amazon prices its own hardware this aggressively, and it ends when Prime Day does.