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Blue or Red?: The Dispute over High-Definition DVD

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Video Business has a piece about High-Definition DVD, and how the movie studios have yet to come to a consensus about what kind of technology to use.

From the article:

“Warner is clearly the biggest advocate of red laser,” said Richard Doherty, director of research for the Envisioneering Group. “Warner has a proprietary interest in the existing DVD machinery continuing for decades.”

According to Doherty, unlike those talks surrounding the adoption of DVD, early discussions between the studios about an HD disc have been civil. “They’re all trying to not make this as oppositional as the DVD wars,” he said. However, although it hasn’t encountered harsh opposition yet, he said Warner could face a tough road in getting all of its competitors on board specifically with red laser.

Indeed, Blu-ray, which requires an entirely new manufacturing process, is the optical-disc technology favored by the majority of the consumer electronics companies that occupy the DVD Forum.

Able to hold six times the data of a traditional DVD, Blu-ray is capable of well beyond the 19.3 MB-per-second bit rate the Federal Communications Commission has established as the minimum for HD broadcast; a benchmark red laser falls well below.

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