Twenty-five-odd years ago or so, I seem to remember my parents strapping me into their cars using duct tape, a plastic cell and a prayer. Today's kids, with their Britax superseats, seem positively enveloped in comfort and safety.

The buy-in ain't cheap ($200 to $310, depending on model), but if the features boasted in the video are to be believed, nothing short of a head-on with an Abrams tank is going to give junior any sort of head injury (technical stuff follows cutesy intro):

From a gel-padded impact-absorbing base to the reinforced steel spine to Recaro-esque visual cues, this seat looks safe and, perhaps most importantly for those long Saturday morning errand runs, comfortable.


Note: If you're so inclined, the actual Recaro makes car seats too. [CrunchGear]