Buddy Beacon 2.0 Launches Facebook and iPhone Apps, Reaches Multiple Carriers

Buddy Beacon, the friend-finding service so beloved by Helio users, is to widen its circle of friends, as of today. As well as being available on multiple carriers (which means that you and your mates don't need to share the same mobile provider) version 2.0 includes applications for Facebook and iPhone, which will allow users to stalk each other from their computers. Press release is below.

uLocate Communications Enhances and Extends Buddy Beacon™ Functionality Revolutionary friend finding service offers cross-carrier interoperability on five mobile carriers, as well as applications on iPhone and Facebook

Boston, MA - February 13, 2008— Today, with the release of a new version of HYPERLINK "http://www.where.com/buddybeacon" Buddy Beacon™, uLocate Communications introduced the world's most advanced location enabled mobile friend finding service. With Buddy Beacon, users can choose when to share their location, and what they are up to, with their friends. Buddy Beacon is the first location enabled friend finding application that is interoperable between multiple carriers.

In addition to cross-carrier interoperability, the Buddy Beacon platform allows users to update their location and status on leading online social networking sites, including Facebook. As a compliment to this feature, uLocate has also unveiled a HYPERLINK "http://www.facebook.com/apps/application.php?id=5989766750" Buddy Beacon application on Facebook. This functionality extends the Buddy Beacon user experience beyond mobile devices.

"Historically, consumers who use mobile friend finding applications have been limited to interacting only with other users who share their same carrier," said Scott Ellison, VP of Mobile and Wireless Communications at IDC. "With Buddy Beacon, uLocate has removed this limitation by providing a friend finding product that transcends the single carrier barrier. Additionally, the introduction of cross-platform functionality with online services, such as Facebook, provides the potential for viral adoption of the application. uLocate has clearly emerged as a leader in the mobile friend finding space."

"Helio has always been committed to providing our members with innovative ways to communicate with their trusted circle of friends," said Greg Hayes, Head of Convergence at Helio. "The new Buddy Beacon experience provides better context for location sharing, enhances ease of use and creates new occasions to publish location as a social networking activity. We know that our members will benefit from the enhanced capabilities that we have developed in conjunction with uLocate."

"Consumer adoption of Buddy Beacon has been remarkable. We are delighted to now offer the service across numerous carriers and the HYPERLINK "http://www.where.com/buddybeacon/iphone.php" iPhone, as well as extend the service functionality to the web," said Walt Doyle, CEO of uLocate Communications. "Buddy Beacon is a revolutionary application that offers a new way to interact with your friends and keep them updated on where you are and what you are up to. We plan to continually advance the functionality and availability of the service in the months ahead."

For more information, or to get Buddy Beacon on your phone, please visit www.where.com/buddybeacon.

About uLocate Communications Inc.
HYPERLINK "http://www.ulocate.com" uLocate Communications is the market leading developer of location based applications. In addition to developing location based applications for strategic partners, uLocate markets and operates WHERE™ and Buddy Beacon™. HYPERLINK "http://www.where.com" WHERE is the leading location based application platform that offers consumers access to a library of over 60 location based widgets on multiple operators in North America. HYPERLINK "http://www.where.com/buddybeacon" Buddy Beacon is the world's largest mobile friend finding solution that lets consumers leverage the power of location based technology to connect with their friends. For more information, please visit: HYPERLINK "http://www.ulocate.com" www.ulocate.com.


Dan Gilmartin
VP Marketing
uLocate Communications, Inc.
HYPERLINK "mailto:dgilmartin@ulocate.com" dgilmartin@ulocate.com


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