Casio is joining the big phone party in the US of A. Although this Japanese company is mainly known here for those exciting calculators, it now plans on supplying us with 3G cellphones as well as ramping up its brand name for digital cameras. This all comes from the President of the company, Kazuo Kashio, who is the brother of the company’s late founder.
Casio, which is using digital cameras to spearhead its overseas push, will easily hit its target of selling 5 million cameras this business year, Kashio said, adding that continuous innovation was necessary in such a competitive market.
“Every half year you have to market a new model with new technologies,” he said. “If you fall behind in this schedule, you will lose.”
Unfortunately, we won’t be seeing the company’s hit Japanese product, the electronic dictionary. And I have to say, I’m bummed.
