Clever ads piece together trash to make fun of people who litter

Illustration for article titled Clever ads piece together trash to make fun of people who litter

Littering is lazy and selfish and just plain dumb. And it seems like the only people who don't think that are the people who litter. That's why LiveGreen Toronto cooked up these clever ads that combine trash to literally spell out what litterbugs are doing. Maybe they'll realize now.

The ad campaign uses popular items that are littered—snacks, drinks, containers, etc.—and use the brand name and packaging to form words about how littering says a lot about who you are.

Illustration for article titled Clever ads piece together trash to make fun of people who litter
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Illustration for article titled Clever ads piece together trash to make fun of people who litter
Illustration for article titled Clever ads piece together trash to make fun of people who litter
Illustration for article titled Clever ads piece together trash to make fun of people who litter

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DISCUSSION

As a Toronto person, first saw these on bus shelters and thought they were really cleaver.

I also wondered if there were any impending trademark infringements, assuming "sampling" packaging to make new words would be troublesome.