Not all tech needs to be a distraction.
Marvel Studios was fined $160,000 for covering up the San Diego Gaslamp Quarter sign during the convention.
The blockbuster Pixar sequel hits digital August 18, with a Blu-ray arriving September 22.
Marvel pulled off perhaps the biggest surprise of the convention with its 'Ghost Rider' and 'Black Panther III' announcements.
Sure, it was to promote the upcoming sequel, but there was an even better reason why 'Spaceballs: The New One' was in San Diego.
io9 picks the best and worst from this year’s massive pop culture gathering.
